Senate Democratic Super PAC Cancels Florida TV Ads

Expensive Florida media markets make other close races more appealing

Florida Rep. Patrick Murphy will have to do without the help of the Senate Majority PAC in the remaining weeks of his race against Sen. Marco Rubio. (Bill Clark/CQ Roll Call file photo)

A Democratic super PAC is cancelling its remaining TV reservations in Florida, a sure sign that Democrats no longer believe Rep. Patrick Murphy can defeat Republican Sen. Marco Rubio

The remaining buy was worth $6 million, according to a spokesman for the Senate Majority PAC, the outside group led by former aides to Sens. Harry Reid and Charles E. Schumer.

The news was first reported by Politico

The super PAC's decision follows news that the Democratic Senatorial Campaign Committee had again delayed its own ad buy in Florida, where polls show Rubio sporting a sizable lead over the two-term congressman. Murphy allies feared that the DSCC would not spend at all on the race.

Party strategists say the decision to not invest in Florid is in large part a consequence of how expensive it is to run TV ads in the mega-state of 20 million people and 10 media markets, especially against an incumbent with universal name identification. 

Groups like the DSCC and the Senate Majority PAC can choose instead to spend in battleground races like North Carolina, Missouri, and Indiana for as much as it would cost to compete in the Sunshine State. 

The Rothenberg & Gonzales Political Report/Roll Call rates the Florida Senate race as Leans Republican

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