Loretta Sanchez Had to Sell Disney on 2013 Christmas Card
Holiday greeting maven Loretta Sanchez has become famous around these parts for dreaming up elaborately staged Christmas cards featuring herself, her family members and her beloved pets.
“It’s difficult to get Disney to go along with something like this. They’re worried about their brand,” Sanchez said of the monthslong negotiations required to capture the magic moment framed against one of the tourist attraction’s enchanting fairy tale castles.
To wit, Sanchez said she and husband Jack Einwechter posed for pics in various spots around the park — including a shot of them in a dizzying teacups ride she briefly considered using to tweak ultra-conservative Republicans.
Last year’s missive featured a cheeky take on all the fiscal-cliff craziness, while the 2011 salutation bore an “occupy”-themed punch line.
This time around, Sanchez opted for a purely festive tone.
According to Sanchez, the photo shoot — which took place “just as the park opened” earlier this month — marked only the second time Einwechter had ever stepped foot within the Orange County wonderland. His first trip? That was last year, when Sanchez introduced him to the Mouse House’s original moneymaker on his 50th birthday.
Per Sanchez, this year’s card is already on its way to about 250,000 lucky recipients. But she’s always willing to add a few more to the mailing list.
“People can always call my office and ask if they didn’t receive one,” Sanchez said.