The DCCC, led by Luján, right, and DPCC, led by Israel, are teaming up on an ambitious August project. (Bill Clark/CQ Roll Call File Photo)
House Democrats met Wednesday to review an ambitious new plan to target Republicans when lawmakers head home for the August recess.
The strategy — devised jointly over the past few months by the Democratic Congressional Campaign Committee and Democratic Policy and Communications Committee — is part of an effort to “make the case locally that Republicans and their misguided priorities are failing hardworking Americans across the country,” DCCC Chairman Ben Ray Luján, D-N.M., said in a statement to CQ Roll Call. The two groups, one focused on politics and other more focused on policy, will essentially lead a good cop/bad cop routine. Democratic lawmakers, playing the good cops, will utilize an August playbook drafted by the DPCC to tout their party’s agenda, while the DCCC will play the role of the bad cop by targeting some of the most vulnerable House Republicans with television ads and full-time staff members in some of their districts.