Public blockchains such as those that underpin cryptocurrencies like bitcoin are most at risk because anyone can participate. (Dan Kitwood/Getty Images file photo)
Political tech experts expect investment in established platforms. (Tom Williams/CQ Roll Call File Photo)
Two weeks before Scott Walker announced his presidential bid, he set up a Snapchat account so followers could get a behind-the-scenes look at the Wisconsin governor grilling brats and singing karaoke. When Hillary Rodham Clinton held her first major campaign rally of the cycle on Roosevelt Island in New York, she live-streamed it on Periscope so supporters could tune in from afar.
As candidates utilize the latest social media platforms ahead of the 2016 elections to expand their potential reach with voters, political and technology experts say they should be investing the most in the older guard (relatively speaking) technologies, led by email and established giants such as Facebook, Twitter and Google Ads. For congressional candidates with smaller budgets and shorter timelines than their presidential counterparts , experts say innovations in targeting and increased efficiency for turning eyeballs into donors, such as one-click donations, are far more important than maintaining an active Vine or Instagram account.