Ayanna Pressley

Ayanna Pressley’s Campaign Credits Upset Victory to Minority Outreach
Pollsters in Massachusetts’ 7th District wrongly assumed mostly white people would vote, strategist says

Massachusetts Democrat Ayanna Pressley defeated Rep. Michael Capuano in the 3rd District Democratic primary. (Scott Eisen/Getty Images)

Fresh off one of the biggest upsets of the primary season, campaign consultants for Boston’s Ayanna Pressley had a message Friday for other candidates: Don’t overlook minority voters. 

Pressley, a former Boston city councilor, defied the predictions to defeat longtime incumbent Michael Capuano in Massachusetts’ 7th District partly because she ignored early polls saying white voters would dominate turnout at the polls, said Josiane Martinez, a Pressley campaign consultant and the founder and CEO of Archipelago Strategies Group.