American Action Network Pushing Tax Law in New Digital Ads

Republicans trying to make overhaul central message ahead of November

Minnesota Rep. Jason Lewis is among 20 Republican beneficiaries of a digital ad campaign by the American Action Network. (Tom Williams/CQ Roll Call file photo)

With Republicans focusing on the economy as their strongest message for the midterms, an issue advocacy group with close ties to House GOP leadership is launching a million-dollar digital ad campaign to tout the Republican tax law. 

American Action Network’s latest digital push, shared first with Roll Call, will run in the districts of 20 Republican lawmakers who voted for the GOP tax plan in December, including members of leadership and others who are more vulnerable this year. 

The ads will run for two weeks as part of AAN’s previously announced plan to spend $10 million promoting the tax overhaul in the first quarter of the year.

“I think 2018 is very simple: Tell me if the middle class thinks we cut their taxes, and I’ll tell you who controls the House next year,” said Corry Bliss, AAN’s executive director. 

“It’s the responsibility of every member of the Republican Party to participate in selling the tax bill,” he said.

Watch: Thunderous Applause as House Passes Tax Overhaul

AAN is not spending money touting the law in the districts of the 13 Republicans who opposed the overhaul. “Those members need to convince their constituents they’re accomplishing things for them and their community,” Bliss said.

These new digital ads thank the following members:

AAN launched a digital ad campaign in the districts of 20 other Republicans earlier this month. That $1.5 million push ran for two weeks.

While the GOP tax law remains unpopular, Bliss said all the public and private polling he’s seen shows support growing. AAN pointed to a recent SurveyMonkey poll conducted for The New York Times which found support for the law had increased. AAN has spent $28 million since August promoting a tax overhaul.

AAN will be reconvening meetings it held during the fall with party leaders to discuss the tax overhaul, now with the goal of selling it. Every two weeks last fall, AAN met with White House and Capitol Hill aides and conservative outside groups.

Bliss cited the White House’s cooperation, praising President Donald Trump’s messaging of the tax overhaul on his trip to Pennsylvania last week. 


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