Nanoinfluencers — social media influencers with only several thousand followers — are a new and unregulated part of political campaign strategies.
Some marketing companies and campaigns look at them as an organic and seemingly personal form of advertising.
And it could be a murky space. The Federal Election Commission has not put forth rules for nanoinfluencers to disclose political relationships in their content — and it does not appear this new form of political advertising will be regulated anytime soon.
Watch CQ Roll Call's interview with Katie Joseff, a senior researcher on propaganda at the University of Texas, and Mae Karwowski, CEO of Obviously, a nanoinfluencer marketing company, to learn more about nanoinfluencer strategies and what these experts think about potential regulations.