The day after the NFL regular season began, a leading abortion rights group is launching a football-themed protest at a conservative conference Friday in Washington featuring Republican presidential nominee Donald Trump.

The effort from NARAL Pro-Choice America will seek to bracket events across the country in targeted races with trading cards and “playbooks” tying records on abortion-related policy questions to Trump.

Nevada GOP Rep. Joe Heck, who is running for the Senate seat being vacated by retiring Minority Leader Harry Reid, is among the targets, according to a sample trading card.

[Pro-Abortion Rights Group Launches Supreme Court Ads]

NARAL picked Friday to launch the effort, which is said to include digital advertising and increased manpower on the ground, because Trump is due to speak at the annual Values Voter Summit, a gathering of social conservatives at the Omni Shoreham hotel in the nation’s capital.

With the playbook, the group is trying to get additional traction behind a “Make misogyny great again” theme, highlighting Trump’s remarks about women and attempting to tie those comments to a number of down-ballot candidates. 

A source said NARAL is planning an event in Florida that will be focused on the Senate race there, where Republican Sen. Marco Rubio is squaring off against Democratic Rep. Patrick Murphy.