The Confectioners’ Sweet Life
The National Confectioners Association wanted to spread their message of “The Power of Sweet” with Capitol-bound commuters, but underestimated Metro riders’ sweet teeth, running out of the free candy canes they were distributing at the Union Station, Capitol South and Metro Center stops. The sweet lobby’s trade group had planned to distribute its wares Thursday starting at 7 a.m. but ran out hours before their 10 a.m. end time. The association, which represents candy manufacturers, was not merely spreading holiday cheer; it wanted to show the industry employs about 55,000 people and represents $35 billion in sales per year, including $2 billion in exports.
According to Christopher “Gindy” Gindlesperger, vice president of public affairs and communications at the NCA, candy is not only a job creator, but also supports other American manufacturing ventures.
The gratis candy canes “were manufactured by a company called Spangler Candy Company that’s based in Bryan, Ohio.” Gindlesperger added, “It’s a small town. Generations after generations have been involved in the company.”
Gindlesperger, who describes himself as a gummy bear man, said, “Our products are engrained in holiday traditions and family celebrations.” So the holiday giveaway was a natural time to remind folks of the sweet life.