Capitol Hill Cops Ham It Up in Prospective Doritos Ad
Apart from walking the same beat, Capitol Police Officers Terry Heffernan and Brian Stevers also share a passion for acting — a creative outlet currently being fed by starring rolls in a would-be Doritos commercial.
The aspiring ad, originally conceived and shot by short film vet Antonio Souto, is just one of the current crop of fan-made entries in the chip maker’s annual “Crash the Super Bowl ” contest.
Heffernan plays the smug, snack-hoarding mark terrorized by a creepy, tutu-clad Chihuahua for not sharing the famously cheesy grub with a nefarious little girl. By the end of the 30-second spot , the defeated schlub seeks to visit the same ruin on another unsuspecting stooge (Stevers) unwilling to part with a single, orange dust-covered morsel. Souto, who moved stateside this past March, said he came up with the idea for the video after researching previous entries to the Doritos DIY marketing campaign and noticing a few common themes. “I saw little girls, little dogs and funny stuff,” he said of the attention-getting elements.
After connecting with Heffernan through a mutual friend, the duo hashed out the script, rounded out the cast (the dog belongs to a woman Souto knows; the threatening lass is Heffernan’s daughter, Madeline) and then shot everything over the course of a few weeks.
Per Heffernan, most of the filming took place at a public park in Rockville, Md., and at his home on Capitol Hill.
The twisted warning is still remarkably more upbeat than one of Heffernan’s previous performances: portraying disgraced Illinois police Sgt. Jeff Pelo for Investigation Discovery’s true crime series, “Who the (Bleep) Did I Marry: From Protector to Predator.”
Pelo was convicted in 2008 of being a serial rapist; he was originally sentenced to 440 years in prison (trimmed to 375 years in 2011) for perpetrating a string of torturous attacks on women over several years.
According to Souto, Doritos is expected to name the 30 semifinalists to be considered for the $1 million grand prize — and airtime during the Super Bowl — any minute now. Those entries will then be pared down to 10 finalists to be voted on by the public beginning in early January.
“I still don’t know until I see the list of semifinalists. But I’m very happy with the results,” Souto said of the quirky collaboration.
Regardless of how things turn out with the ad, the pair has agreed to join forces on Heffernan’s NSFW cooking show parody. (Stay tuned.)
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