Democrat Elizabeth Colbert Busch aired her first general election television advertisement on Tuesday, kicking off the imminent airwaves war against former GOP Gov. Mark Sanford in the 1st District special election.

Busch speaks directly to camera in the 30-second spot, describing herself as a “single mom with three young children.” She never mentions Sanford in the advertisement, which appears to target female voters.

(See also in Roll Call: South Carolina 1st District Poll: It’s All About Context)

https://www.youtube.com/watch?v=cPUdddTSofw&feature=youtu.be

The ad buy is for $76,000 and the spot will run from April 9 to April 15 in the Charleston and Savannah broadcast markets, as well as on cable in Charleston, according to a GOP source who tracks media buys.

The Colbert Busch campaign did not immediately respond to confirm the numbers.

This is a special election to replace now-Sen. Tim Scott, who succeeded his fellow Republican, former Sen. Jim DeMint, earlier this year.