Republican National Committee Chairman Reince Priebus will head west this week to hear from minority voters and technology experts as a part of his committee’s efforts to rebuild and modernize the GOP.

Priebus’ four-day swing is scheduled to take him to Denver on Monday for a listening session with Hispanic voters and GOP activists, then to Los Angeles on Tuesday for listening sessions with Hispanic and Asian voters.

On Wednesday, Priebus will be in San Francisco for meetings with technology experts; a visit to Facebook is included on the chairman’s itinerary. Priebus will then travel to Seattle for a meeting focused on early voting, an aspect of voter turnout where Republicans continue to trail the Democrats significantly.

Priebus’ trip is part of the Growth and Opportunity Project, the RNC’s autopsy of what went wrong in the 2012 presidential election and how the GOP can improve its prospects going forward. The report, due to be publicized sometime in March, is focused on how Republicans can do better with minority voters and develop a technologically superior get-out-the-vote operation.

South Carolina Committeeman Glenn McCall will join Preibus on his West Coast swing. Preibus appointed McCall, among others, to spearhead the Growth and Opportunity Project report.

Later this week, the RNC is hosting two events geared toward African-Americans, including a Tuesday reception in Washington, D.C., honoring Black History Month and a Friday event honoring “Black Republican Trailblazers.”

President Barack Obama was re-elected in November, with his victory being credited partly to his strong performance with minorities and female voters, and partly to his campaigns vastly superior voter turnout operation, among other factors. Priebus has pledged to attempt to put the GOP on better footing in those areas.