Sen. Scott Brown (R) is set to launch two new television ads today featuring his wife, journalist Gail Huff, who is a familiar voice to most Boston-area TV viewers. In the ads, Huff delivers a softer, family- and female-friendly portrait of Brown.

“I was a reporter on Boston TV for many years,” Huff says to camera in the first ad, entitled “Dad.”

“I don’t know how many husbands would want their wives getting up at 1:30 in the morning to go to work,” she says to footage of her on local TV. “Scott did all the morning routine: get the girls up, get them fed, get them dressed, get them off to school. He did everything with the kids, and he was the one that was always there during the day,” she narrates to footage of Brown doing laundry and bills and to photos of Brown with his children when they were younger.

“If the kids had a problem,” Huff says, “they didn’t call me, they called Dad, because Dad was the one that was always there. And he still is.”

Huff now works for WJLA, the Washington, D.C., ABC affiliate.

In the second ad, entitled “Husband,” Huff discusses what it is like to married to Brown.

“I think you learn a lot about someone when you live with them, when you are married to them,” she says, seated on a couch. “Scott’s always been the one that encouraged me professionally, encouraged me to have my own life, to have my own identity,” she says as photos of them on their wedding day and soft-focus shots of them eating together at home play on screen.

“He’s always been very, very sure about the women in his life to have their own lives. He is by far the most understanding of women probably of any man I know.”

Brown faces Democratic nominee Elizabeth Warren, a Harvard Professor and consumer advocate. In a recent Boston Globe poll, Brown led Warren among likely voters by two points. But Warren led among female likely voters 39 percent to 34 percent.

The ads, made by Brown adviser Eric Fehrnstrom, are backed by buys in the Boston, Springfield, Mass., Providence, R.I., and Albany, N.Y., broadcast media markets and on statewide Massachusetts cable television.

A Democratic source said the buy was for $340,000 and was scheduled to run through June 17. That includes $258,000 in the expensive Boston media market; $34,000 in the Springfield media market; $44,000 in the Providence media market, which covers portions of southern Massachusetts; and a paltry $3,000 in the Albany media market, which covers some of western Massachusetts.

The Brown campaign didn’t respond to repeated requests for comment on the size of the buy.