Drug Industry Ad Buy Boosts Democrats Over House Recess
While members of Congress are home for recess, the Pharmaceutical Research and Manufacturers of America (PhRMA) is using a $2.5 million ad campaign to boost the health care records of several potentially vulnerable House Democrats.
Television commercials began running June 27 in six members’ home districts and will air for two weeks. Accompanying mailers were also sent to voters.
“On health care there are two sides of the coin. On one side, do nothing. On the other, move forward- like Congressman Jim Himes, who’s making real progress on reform,” said the voiceover in one targeted television ad. The commercial continues by crediting Himes for expanding coverage for children, veterans, and protecting Medicare.