Democrat Running Against Reichert First to Go on TV

Posted August 5, 2008 at 2:22pm

Microsoft Executive Darcy Burner (D) this week became the first candidate on the air in the 8th district rematch pitting her against Rep. Dave Reichert (R-Wash.). Burner lost to Reichert in 2006 by about 7,000 votes in the district east of Seattle and Tacoma.

The 60-second biographic spot, “Taking Stock,” is scheduled to run for at least a week on broadcast and cable in the Seattle market. According to campaign spokesman Sandeep Kaushik, the advertisement buy is “well into the six figures.”

In the spot — which is clearly targeted toward women voters — Burner talks about her upbringing, helping other female executives at Microsoft, and mentions the fire that destroyed her home in early July.

“And when we lost our house to fire, thanks to this community which has helped my family in so many ways, we’ve been able to focus on all that we still have,” Burner says in the ad. “Work together, never stop pushing forward. That’s how we’ll change things. I’ll never stop working for you because so many are more determined than ever to change the direction of this country.”

Kaushik said the ad will likely run past this week and targets daytime television and local newscasts.