Montgomery Mayor Bobby Bright (D) is targeting the Dothan media market in his first ad of what is expected to be a hard-fought battle in the southeast Alabama 2nd district.

In the ad, Bright, who won a third term as mayor last year, plays up his connection to the southeast “Wiregrass” part of the district, where he was born and raised.

Interestingly, Bright, who was elected mayor in nonpartisan elections and was recruited for the House race by party operatives on both sides of the aisle before choosing to run as a Democrat, never mentions his party during the one-minute ad.

A narrator in the ad does say that Bright is running for Congress “to help Alabama and America. To save our jobs and bring new ones, cut our taxes, and preserve our conservative values. Bobby Bright is pro-life and pro-gun rights.”

This fall, Bright is facing state Rep. Jay Love (R), who beat state Sen. Harri Anne Smith (R) in a GOP runoff earlier this week. National party officials threw their support behind Love last month, and party officials say he is well positioned to unify Republicans in the conservative district despite the bitter runoff race.