Entrepreneur Michael Skelly (D), looking to upset Rep. John Culberson (R) in the conservative, suburban Houston 7th district, is on the air with his first television ad.

Skelly’s three kids do most of the talking in the 30-second spot, with the Democrat chiming in only to say that he approved the ad, as he is required to do by law. The spot is running mostly on cable television, with some broadcast time thrown in as a supplement.

Republicans don’t expect Skelly to get very far against Culberson.

“Michael Skelly has an insurmountable distance to travel to catch up to John Culberson’s record for the 7th district. This ad doesn’t come close to shrinking that gap,” said Julie Shutley, spokeswoman for the National Republican Congressional Committee.

Skelly’s ad focuses on his record as wind-energy company entrepreneur and his belief that the country needs to shift away from its dependence on oil. In the ad, Skelly’s kids also talk about their father’s commitment to work with Houston Mayor Bill White (D) to build energy-efficient buildings.

“He thinks Washington can do a lot more to solve the energy crisis,” Skelly’s daughter says in the ad.

“Like more renewable energy, because the oil won’t last forever,” his youngest son adds.

“He talks about that all the time,” his daughter says.