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Updated Feb. 11, 2010
Rogers faces a rematch bid in 2010 after enduring an unexpectedly competitive 2008 challenge from attorney Segall, then a political newcomer.
Rogers won a fourth term with 53 percent of the vote and a 7 percentage-point margin -- a step down from 2006, when he took 59 percent and enjoyed a 21-point margin over a different Democratic opponent. Segall last time raised $1.1 million after launching a campaign committee in January 2008, and he is off to a much earlier start this time with his April announcement that he is running again in 2010.
But he still entered this year at a financial disadvantage to the incumbent. As of Dec. 31, Segall had $311,000 in total receipts and had $216,000 in cash on hand. Rogers had $641,000 in receipts and $393,000 in cash on hand.
Right now, Segall has no major primary competition.
Segall -- or any other Democrat facing Rogers -- would have to win over a vast block of conservative voter. The 3rd District backed Republican John McCain for president with 56 percent to 43 percent for Democrat Barack Obama.
District Profile from Politics in America
From the capital city to rural Appalachia, the 3rd enjoys a diversified economy that includes technology, manufacturing, government and universities. Among the district's many significant historical sites and tourist attractions, its section of Montgomery hosts the State Capitol Complex, the first White House of the Confederacy and the Dexter Avenue Baptist Church, where the 1955 bus boycott was launched.
To the north, Anniston, the Calhoun County seat, relies heavily on federal government jobs. FEMA operates a training site for first-responders to chemical, biological and nuclear terrorist attacks at the former Fort McClellan Army base. The Anniston Army Depot has hosted a chemical weapons incinerator and combat vehicle maintenance facilities.
Auburn University, one of the state's largest employers and a national leader in agricultural research, has partnered with the city of Auburn and the state of Alabama to develop a research park that has begun to attract major firms. The city also has had some success diversifying beyond its economic reliance on the university.
The district's industrial sector includes a Honda plant in Lincoln and Hyundai's first U.S. plant, south of Montgomery. The collapse of the once-thriving textile and construction industries has hit Chambers County particularly hard.
The Republican-leaning 3rd is home to many conservative voters who generally favor GOP presidential and gubernatorial candidates, and also to a substantial black population and small pockets of university liberals. Although John McCain took 56 percent of the district's 2008 presidential vote, Macon County gave Barack Obama his highest percentage of any county in the state (87 percent).
Higher education, technology, manufacturing, defense
Anniston Army Depot, 37 military, 5,033 civilian (2009)
Montgomery (pt.), 83,355; Auburn, 53,380; Phenix City, 32,822; Opelika, 26,477; Anniston, 23,106
Tuskegee University, founded in 1881, was the first historically black college to be recognized as a National Historic Landmark.
|2010||general||Mike Rogers (R)||117,736||59.4%|
|Steve Segrest (D)||80,204||40.5%|
|2008||general||Mike Rogers (R)||150,819||53.4%|
|Joshua Segall (D)||131,299||46.5%|
|2006||general||Mike Rogers (R)||98,257||59.4%|
|Greg Pierce (D)||63,559||38.4%|
|Mark Layfield (I)||3,414||2.1%|
|2004||general||Mike Rogers (R)||150,411||61.2%|
|Bill Fuller (D)||95,240||38.8%|
|2002||general||Mike Rogers (R)||91,169||50.3%|
|Joe Turnham (D)||87,351||48.2%|
|George Crispin (LIBERT)||2,565||1.4%|
|2008||Barack Obama: 43%||John McCain: 56%|
|2004||John Kerry: 41%||George W. Bush: 58%|
|2000||Al Gore: 47%||George W. Bush: 52%|