It's a bio spot explaining why he decided to run for political office. Mills describes his "Hunting Camp Doctrine," a family rule that if you complain about something, then it's your responsibility to fix it.
"Well I'm fed up with Washington, the bickering, the debt, Obamacare," Mills says in the 30-second ad. "Instead of complaining, I'm going to fight to fix it."
Mills' campaign declined to comment on the size of the buy. But a source tracking media buys in the 8th District said his campaign has reserved $27,000 in airtime this week in the Duluth and Twin Cities markets. Mills' first ad of the contest also aired in those two markets.
National Republicans tout Mills as a top recruit to take on Nolan in the 8th District — located in northeast Minnesota along the borders of Canada and Wisconsin. His family owns Mills Fleet Farm, a popular farm equipment and sporting goods chain in the Midwest, making his name a familiar one to voters.
The 8th District voted for President Barack Obama by a 6-point margin in 2012, but Republicans say an off-year electorate could benefit their candidate. The National Republican Congressional Committee is targeting the district as a pick-up opportunity this cycle.
The Democratic Congressional Campaign Committee reserved $1.1 million on Minneapolis-St. Paul broadcast and cable in October on the contest, a sign they are gearing up for a highly contested general election in the district.
Minnesota's 8th District is rated a Leans Democratic contest by the Rothenberg Political Report/Roll Call.