American Crossroads is going up with a new ad Wednesday tying Sen. Mark Pryor, D-Ark., to President Barack Obama and his signature health care law — both unpopular topics in Arkansas, according to polls.
The ad, called 'Spelling Bee,' features a young girl on stage at a spelling bee, playing out a familiar scene to anyone who watched the Scripps Spelling Bee last week.
"Your next word is Pryor," says a man on the judges panel.
"May I have the definition please?" the girl asks.
"Pryor: A Washington liberal, out of touch with Arkansas, voted for Obama 90 percent," says a woman on the panel.
When the girl spells the word, she says: "Pryor. O-B-A-M-A."
"Close enough," sighs the panel of judges, in unison.
American Crossroads put $440,000 behind the ad, which will run for one week, according to a spokesman.
The Arkansas Senate race is among the most competitive this cycle, and Pryor faces a tough re-election campaign against Rep. Tom Cotton, R-Ark. Recent public polls have shown varied results: an NBC/Marist poll found Pryor ahead by 10 points. A subsequently released internal poll for the Cotton campaign showed a dead heat.
Most recently, an internal poll conducted by Public Opinion Strategies for American Crossroads showed Cotton leading Pryor, 46 percent to 41 percent. The poll found Obama to be hugely unpopular with likely voters, with 62 percent disapproving of his job performance.
POS surveyed 500 likely voters using live interviews over landlines and cell phones. The poll, taken May 27 through 29, had a margin of error of 4 percentage points.
The race is rated Tilts Republican by the Rothenberg Political Report/Roll Call.