The Republican-aligned YG Action Fund, a super PAC formed by former aides to House Majority Leader Eric Cantor (R-Va.), boosted its TV advertising against Rep. Mike McIntyre (D) on Tuesday by almost $200,000.
The group now has $734,000 backing its TV spot in the Raleigh-Durham media market from Sept. 7 through Oct. 12.
The current spot — and others could be rotated in — is entitled "Two Mikes."
"Meet Congressman Mike McIntyre, both of them," a female narrator says as two bobble-headed McIntyres appear on screen. "'North Carolina Mike' talks like a conservative. But 'Washington Mike' consistently votes for higher taxes on working people. He needs your money to pay for the wasteful programs he votes for, like the failed stimulus," she says over jazzy music. "No wonder he'd be Barack Obama's choice. McIntyre voted for Nancy Pelosi for House Speaker four times — that's how we got Obamacare.
"Washington Mike is wrong for North Carolina," she says. "We need a change."
McIntyre voted against the health care act, but the message — tying the eight-term Congressman to D.C. Democrats — is clear. McIntyre faces a Tossup race against state Sen. David Rouzer in the Tar Heel State's 7th district.
"Mike McIntyre might be President Obama and Nancy Pelosi's choice," said Brad Dayspring, a senior adviser to the super PAC telegraphing a key GOP line of attack, "but when North Carolina voters hear what he's been doing in Washington, he will not be re-elected."
A poll from YG Action conducted by the Republican firm North Star Opinion Research — and first obtained by Roll Call — found McIntyre led by 9 points, but voters were moved to support Rouzer when presented with negative messaging. In the poll of 400 likely voters in the field from Aug. 12-13, the Congressman led the challenger 49 percent to 40 percent while Mitt Romney led President Barack Obama 61 percent to 32 percent. The margin of error was 4.9 points.
A Democratic Congressional Campaign Committee-commissioned poll in late July had McIntyre up by an improbable 19 points; a poll from the Rouzer campaign, also in late July, had McIntyre leading by 4 percent.
In a statement, McIntyre campaign manager Lachlan McIntosh hit back against the ad.
“David Rouzer has no plan for jobs, no plan to balance the budget, and the only plan he has endorsed would dismantle Medicare and turn it into a voucher program," he said. “Now, rather than laying out his own positive vision for voters to judge, he and his Washington, D.C., friends have chosen to distort and twist the truth every which way they can because they have no vision for helping Eastern North Carolina."
The 7th district race has already drawn more than $900,000 in spending from the DCCC and the National Republican Congressional Committee.
The Democratic-aligned House Majority PAC has also been airing ads in the district. A recent one hits Rouzer for being a "lobbyist politician."