The liberal super PAC American Bridge is branching out into the talking greeting card business, sending mailers to Missouri voters featuring the controversial words of Rep. Todd Akin (R).
“Todd Akin’s remarks on ‘legitimate rape’ are just a starting point for his extreme views,” American Bridge spokesman Matt Thornton said. “We figured there is no better way to show Missouri voters that Akin is unqualified to be a U.S. Senator than to let him speak for himself.”
The mailer was produced by MailPOW, a California company that got into the business of producing talking mailers in 2010. The company says the Postal Service, which is in need of new revenue streams, is promoting the product as part of a campaign to increase the number of political advertising materials sent through the mail.
American Bridge says the anti-Akin mailer is the super PAC's first foray into direct mail during the 2012 cycle.