Here's what cut through the clutter today.
Not everyone agreed with us when we declared a spot from former Massachusetts Senate Minority Leader Richard Tisei (R) as one of the best of the cycle. It was a static camera shot of the beach with almost no political messaging beyond his campaign logo. It reminded us of the annual Corona palm tree Christmas ads.
But if you need any better understanding of why we liked that spot, well, we'll let this 4-year-old Abby do the talking for us.
Elsewhere, we have seen millions of ads over the past week embracing the Halloween theme. Here is one from technology executive Steve Daines (R) in his race against state Senate Minority Whip Kim Gillan (D).
And here is a spot from American Action Network in support of former state GOP Executive Director Rodney Davis (R) in his race against physician David Gill (D).
New York's 27th
And the pro-Republican Congressional Leadership Fund super PAC's ad in support of former Erie County Executive Chris Collins' (R) challenge of Rep. Kathy Hochul (D).
And finally, this spot from the Democratic super PAC House Majority PAC in support of state Rep. Pete Gallego's (D) challenge of Rep. Francisco "Quico" Canseco (R).
Meredith Shiner, Jessica Taylor and Kyle Trygstad contributed to this report.