Senate Conservatives Action will launch Wednesday the second in a series of three TV ads in Arkansas against Democratic Sen. Mark Pryor.
The latest ad, "Deciding Vote," features a North Little Rock business owner directly criticizing Pryor for his vote to support the health care law. It's a line of attack Pryor will likely see for the next 17 months and one Republicans believe can move votes in this GOP-trending southern state.
"Look around, Sen. Pryor, we used to have about 100 people working here. Now we have 25. The policies that you’re creating in Washington are killing these companies," Bill Shroyer says in the ad. Shroyer was one of 11 people featured in the first ad the group launched last week.
(See also in Roll Call: Pryor Can’t Escape 2010 Comparison)
SCA is the super PAC affiliated with Senate Conservatives Fund, the group founded by former Sen. Jim DeMint, R-S.C. It paid $320,000 for a total 2,000 gross ratings points over three weeks. The new ad will air this week in the Little Rock and Ft. Smith media markets.
Pryor defended his vote for the health care law in an interview last weekend on KARK-TV. Pryor said it was the "right vote" and "good for Arkansas."
"In fact, if you look at what the Republican state legislature did here just a few weeks ago, and that is they voted to implement Obamacare here in Arkansas through the Medicaid expansion," he said.
Last week, Pryor released the first TV ad of his campaign. He jumped on a separate attack coming from New York Mayor Michael Bloomberg's group, Mayors Against Illegal Guns.
That group criticized his vote against an expansion of background checks for gun purchases — something the vast majority of Democrats supported. Pryor cited it as evidence that his Arkansas values are different than those of folks from New York and Washington, D.C. That's an important point he'll be pushing for the remainder of the campaign.
Pryor does not have a GOP opponent yet, but Republicans hope freshman Rep. Tom Cotton steps up.
Rothenberg Political Report/Roll Call rates this race a Pure Tossup.