But there are only so many barber shops a bald man can visit in South Carolina before the voting begins
Presidential candidate Cory Booker waves as he marches in the Boulder City Damboree Celebration in Nevada on July 4. Many of those who meet him are invariably won over, Murphy writes, but with 24 candidates in the race, how do you scale that kind of in-person connection? (Bill Clark/CQ Roll Call)
OPINION — Any presidential candidate who wants half a chance of winning the South Carolina primary in 2020 knew to show up to Rep. James E. Clyburn’s World Famous Fish Fry in Columbia last month. In fact, 22 of them did. But only one — Sen. Cory Booker — also knew to go see Clyburn’s barber, Herbert Toliver, the next morning.
At Toliver’s Mane Event on Columbia’s North Main Street, Booker showed up with a broad smile and a dad joke — the best way, it turns out, for a bald New Jersey politician to break the ice in a South Carolina hair cuttery. “Do you have anything to GROW hair?” he asked, to the roar of 20 or so men already at Toliver’s for their Saturday cut. And with that, the senator dove into an hourlong give-and-take with a collection of dads, police deputies, postal workers and Toliver’s regulars, executing his campaign’s early state strategy to win over voters over one by one.