Matt McLaughlin

A New Kind of Political Ad: ‘Honest Stories Work’
Creators of ironworker Randy Bryce’s viral video are behind new Boyd Melson intro

Democrat Boyd Melson’s introduction video features clips of him boxing and photos from his military service. (Courtesy Boyd Melson for Congress, screenshot)

Matt McLaughlin hasn’t always been a fan of political ads. For a long time he thought most campaign videos were “horrible.”

But it was his distaste with the status quo that led the 31-year-old filmmaker to translate his storytelling techniques from consumer brand commercials to political campaigns.