Donald Trump TV ads

It's Official: Men Don't Listen
Anti-Trump ads work on women but are ignored by men, study says

Donald Trump is marching toward the GOP nomination, and faces a critical primary on Tuesday in Indiana. (Photo By Al Drago/CQ Roll Call)

Why have the millions spent on TV ads against Donald Trump yet to slow down his presidential campaign?  The answer may be men.  

Evolving Strategies , a Republican data and analytics firm, recently tested the effectiveness of four anti-Trump TV ads ahead of Indiana's primary on Tuesday. The results showed a deep split between the sexes.