ads

DCCC Launches Digital Ads Over GOP Tax Vote
Seven Republicans who voted against the tax plan are also targeted

Virginia Rep. Barbara Comstock speaks with reporters as she leaves the Capitol after voting for the GOP’s tax plan Thursday. (Bill Clark/CQ Roll Call)

Seizing on the House’s passage of the Republican tax plan Thursday, the Democratic Congressional Campaign Committee is launching digital ads in more than 40 GOP-held districts, including against Republicans who voted against the plan.

The ads, provided first to Roll Call, will run on Facebook, Twitter and Instagram. The committee is also rolling out a website, TaxCutsandJobsAct.com, that allows voters to submit their own video testimonials about the tax plan. The site will be promoted in Google search ads.

NRCC Targets Democrats on Tax Overhaul in New Digital Ads
Republicans see taxes as a potent campaign issue

Minnesota Rep. Rick Nolanis one of the Democrats targeted in the latest NRCC ads. (Tom Williams/CQ Roll Call file photo)

The National Republican Congressional Committee is launching new digital ads targeting Democrats who voted against the tax overhaul that passed the House on Thursday. No members of the minority party voted for the legislation.

The 15-second videos, provided first to Roll Call, will start running on Facebook on Friday and target 25 House Democrats. The NRCC ad buy was described as “five figures” and the ads will run online for a week.

Jones’ Ad Touts Republicans Supporting Him Over Moore
Statewide ad hints at reports of Moore’s improper relationships with teen girls

A new ad for Alabama Senate candidate Doug Jones shows Republican voters saying they can't vote for Roy Moore. (Doug Jones for Senate via YouTube)

Alabama’s Democratic Senate candidate Doug Jones’ latest ad shows Republicans saying they support him instead of GOP candidate Roy Moore.

The ad hints at allegations that Moore had inappropriate sexual contact with teenage girls without saying it explicitly. 

Businessman Makes Indiana Senate Primary Three-Person Race
Mike Braun making first statewide TV ad buys in the race

Screenshot of Mike Braun for U.S. Senate ad.

In what’s been largely characterized as a contest between two Republican members of Congress, a businessman with the ability to self-fund has made the first statewide TV and radio buys in the Indiana Senate primary.

Former state Rep. Mike Braun’s $329,000 three-week radio and TV buy signals he’s making this a three-person race. He announced his campaign in August. 

Twitter Unveils New Transparency Measures for Political Ads
Advertisers will have to disclose who they are and what they‘re spending

Sens. Amy Klobuchar, D-Minn., and Mark Warner, D-Va., conduct a news conference in the Capitol on the Honest Ads Act, which aims to make online political ads more transparent. (Tom Williams/CQ Roll Call)

Twitter announced new transparency measures Tuesday that will make it easier to identify political and issue-based ads and who’s paying for them.

Twitter’s new policies come amid calls on Capitol Hill for more transparency around political advertising on digital platforms. 

Senate Rules Chairman Is Cool to Campaign Ad Bill
‘A lot of that is being investigated,’ Sen. Richard C. Shelby says

Alabama Sen. Richard C. Shelby is not yet ready to back the bipartisan legislation on online campaign ads. (Tom Williams/CQ Roll Call file photo)

Senate Rules and Administration Chairman Richard C. Shelby gave a cool reception Thursday to a bipartisan draft bill disclosed the same day that would require large online platforms to collect and disclose data about the buyers of political advertising.

“We will look at everything; right now, a lot of that is being investigated,” the Alabama Republican said about a proposal from Democratic Sens. Mark Warner of Virginia and Amy Klobuchar of Minnesota and co-sponsored by Republican Sen. John McCain of Arizona. Asked whether he would be open to backing the bill in the future or other legislation to deal with the issue, Shelby said, “Not yet.”

Twitter Suspends Blackburn Ad for ‘Inflammatory or Provocative Content’
Candidates can say more on TV than on social media

Twitter took down tweets featuring Rep. Marsha Blackburn’s Senate campaign announcement video. (Bill Clark/CQ Roll Call File Photo)

Advertising on Twitter has its advantages for campaigns — it’s much cheaper and can be more highly targeted than TV ads. But it also has unique limitations, as one campaign discovered over the weekend.

Tennessee Rep. Marsha Blackburnlaunched her Senate campaign last week with a nearly-three-minute announcement video published on YouTube. Her campaign embedded the same video into a promoted tweet. But Twitter suspended it for violating the company’s ad policies.

DCCC’s First National TV Buy Spotlights Paul Ryan, not Donald Trump
DCCC attacks Ryan and “establishment Republicans” for health care repeal efforts

The DCCC launched a six-figure cable TV and radio buy going after Ryan and “establishment Republicans” on health care. (Bill Clark/CQ Roll Call)

The Democratic Congressional Campaign Committee launched its first national TV buy on cable Thursday morning. 

The TV ad, which will run on MSNBC and CNN for one week, is part of a six-figure buy that also includes radio ads running in 11 districts for three weeks. 

A New Kind of Political Ad: ‘Honest Stories Work’
Creators of ironworker Randy Bryce’s viral video are behind new Boyd Melson intro

Democrat Boyd Melson’s introduction video features clips of him boxing and photos from his military service. (Courtesy Boyd Melson for Congress, screenshot)

Matt McLaughlin hasn’t always been a fan of political ads. For a long time he thought most campaign videos were “horrible.”

But it was his distaste with the status quo that led the 31-year-old filmmaker to translate his storytelling techniques from consumer brand commercials to political campaigns.

DCCC Ad Hits Gianforte Over Responsibility for Assault
Asks why congressman hasn’t addressed why he changed his story

A new ad by the Democratic Congressional Campaign Committee questions whether Montana Rep. Greg Gianforte has taken responsibility for his altercation with a reporter. (DCCC via YouTube)

The Democratic Congressional Campaign Committee released an ad Friday criticizing Montana Rep. Greg Gianforte for initially blaming a reporter he assaulted for their altercation and calling for him to resign.

The day before the special election in May to fill Montana’s open House seat, Guardian reporter Ben Jacobs tweeted that the Republican candidate had “body-slammed” him.