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“Too many people think data is boring and it isn’t sexy, but we all saw firsthand the results of a data-driven campaign this year in the presidential race,” the firm’s founder and CEO, Wesley Donehue, said in a press release. “Our goal, quite simply, is to be second to none when it comes to data, and that’s something that will mean big dividends to our clients in terms of their ability to target their message and raise cash.”
The objective, according to Senior Vice President Joel Sawyer, is to “integrate” all branches of technology and avoid a “silo” effect within campaigns.
Push is based in Columbia, S.C.DeRose in Bloom
Arizona-based Republican consultant Chris DeRose has a new book out about President Abraham Lincoln’s single term in Congress. The book, “Congressman Lincoln: The Making of America’s Greatest President,” is DeRose’s follow-up to his 2011 book on Presidents James Madison and James Monroe.On the Grid
Republican operative Sara Diaz is joining Campaign Grid’s public affairs division. Diaz was a strategist at Disruptor Capital, where she worked closely with the Romney Virginia Victory campaign. She began her career in the office of then-House Majority Leader Tom DeLay, R-Texas.Chisholm’s Trail
Rep. Kerry Bentivolio, R-Mich., named political operative Matt Chisholm as his new communications director. Chisholm previously worked as a political consultant on state and federal campaigns for Strategic National. His experience includes Jon Huntsman’s presidential campaign and Republican Gov. Rick Snyder’s successful 2010 campaign.
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