McConnell is being targeted in TV ads in Kentucky by a campaign called “Birth Control: We All Benefit,” launched by the Planned Parenthood Federation of America.
But opponents still object, and more than 50 lawsuits have challenged the mandate in a legal battle that is expected to be resolved by the Supreme Court. Close to two dozen for-profit companies are among those bringing suit. Planned Parenthood has now set out to discredit some of those companies, including Hobby Lobby, Freshway Foods and the farming corporation Sharpe Holdings Inc., in a social media campaign lampooning the “Bosses of Birth Control” and delivering the message “Tell Them: You’re Not the Boss of Birth Control!”
“We know that when women have access to birth control, they benefit, their families benefit and we all benefit,” said Dawn Laguens, Planned Parenthood executive vice president and chief experience officer, in an email. “That is what we will continue to remind these politicians and bosses who insist that they should be the ones who decide if and when women can access birth control.”
NARAL Pro-Choice America, which in January installed Ilyse Hogue as its new president, has also engaged in an ongoing campaign to support the health care law’s contraceptive coverage, including some $250,000 in radio ads last year.
A broad array of players have jumped in on both sides of the issue. Abortion rights advocates have been joined by health care providers, women’s groups and civil rights groups, among others. On the flip side, abortion opponents have been joined by a wide range of private sector companies and religious liberties advocates, some of them relatively new to the abortion wars.