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Although South Carolina’s demographics continue to change, the most conservative voters, including those most concerned about social issues, tend to live in and near Greenville and Spartanburg counties. Republicans in Charleston and elsewhere along the Low Country coast tend to be more attuned to national security and business issues, with GOP voters in the central region of South Carolina an amalgam of the two.
This cycle, however, jobs and the economy are far outpacing other issues with the statewide electorate. Electability also plays a role in how South Carolina Republicans vote — the winner has gone on to secure the GOP nomination at least as far back as 1980.