This analysis highlights something very important about the Republican Party: The majority of us aren’t sensationalists. It also emphasizes the need for more centrist Republicans to step up to the plate and help reshape the Republican brand. Whether it is House Speaker John A. Boehner bucking conservative organizations that are overreaching or the campaign committees who cut ties with consultants who are instigating primaries, it needs to keep happening.
At our core, Republican beliefs should appeal to a broader audience. Our message is one of opportunity, freedom and American exceptionalism. We believe that it is individuals who hold the keys to the American Dream, not the federal government. However, voters won’t hear that message if we don’t change their perception of the party.
Lisa Boothe is a Senior Director at the Black Rock Group. She has worked as a Communications Director for Members of Congress and candidates.