Indiana Rep. Todd Rokita’s Senate campaign is hitting the airwaves Wednesday with its first TV ad before the May 8 primary.
The ad, obtained first by Roll Call, opens with a short clip of former President Barack Obama and Hillary Clinton and launches into an attack on “liberal elites” who “disrespect our flag” and “riot in our streets.”
It’s half attack — with cameos by football player Colin Kaepernick, House Minority Leader Nancy Pelosi, Senate Minority Leader Charles E. Schumer and the Democratic incumbent Rokita hopes to face, Sen. Joe Donnelly — and half an introductory spot. Talking to the camera, Rokita says he’s running to “fight the politically correct politicians.”
Rokita identifies himself as “pro-life, pro-gun and pro-Trump” in the ad. The four-term congressman calls for building the border wall and making English the country’s official language.
The ad is running on statewide cable for a couple of weeks. It’ll also run digitally in six- and 15-second versions. Together, the TV and digital buy is in the mid-six figures. The campaign is also airing a new radio ad Wednesday.
Braun was the first GOP candidate to go on TV last fall. The businessman, who loaned $3.2 million to his campaign in 2017, has followed up with several other statewide TV buys. Messer’s campaign has reserved airtime for the end of the primary campaign.
Rokita raised $459,000 in the final quarter of 2017, ending the year with $2.4 million. Messer raised $427,000 during the quarter and also ended 2017 with $2.4 million. Besides his personal loans, Braun only raised about $166,000 in the fourth quarter. He ended the year with $2.3 million.
Watch: Fundraising Reports Say a Lot About a Campaign
In an early January poll conducted for the Rokita campaign, Rokita led among likely GOP primary voters with 24 percent to Messer’s 9 percent and Braun’s 9 percent. Fifty-eight percent of likely primary voters were undecided. GS Strategy Group surveyed 500 likely primary voters Jan. 6-9.
Inside Elections with Nathan L. Gonzales rates the general election race a Tossup.