People for the American Way will launch a $1 million Hispanic ad campaign during the next five weeks in a trio of unexpected battleground states.
Ohio, Wisconsin and Virginia are known for their competitive presidential politics — but not for their strong Latino voting populations. PFAW is betting that, in a tight race, these votes will prove pivotal.
The liberal group’s first spot, “Somos El 47 percent,” targets GOP presidential nominee Mitt Romney’s surreptitiously recorded comments to a private fundraiser in Florida last May. The campaign includes television, radio and direct mail.
“Mitt Romney recently said that 47 percent of us are dependent on the government, and that we think of ourselves as victims,” according to a PFAW translation of the 30-second Spanish spot. “He also said that we come here for a free deal.”
Many well-funded Democratic groups have been on the air for months with Spanish-language ads in key presidential states with burgeoning Latino voter populations, such as Florida, Nevada and Colorado.
Relatively, the trio of states receiving PFAW’s new campaign have smaller Latino voting populations, with estimates in the single digits. But historically, all three states have featured close presidential campaigns. In 2004, Sen. John Kerry (D-Mass.) carried Wisconsin by about 12,000 votes.