EMILY's List will launch a six-figure campaign this week to promote f ormer Los Angeles Controller Wendy Greuel's bid for a House seat in California. The group, which supports Democratic women who back abortion rights, will begin sending mail on Tuesday and later launch targeted radio ads to boost Greuel over the more than one dozen candidates running in California's 33rd District .
The Hollywood-area seat is open this cycle because Rep. Henry A. Waxman, D-Calif., is retiring. "The California WOMEN VOTE! program will consist of 5 mail pieces educating nearly 50,000 Democratic and liberal Decline to State likely primary voters on Wendy Greuel’s record as a fierce advocate for economic and healthcare policies that help women and families," according to a release provided first to CQ Roll Call.
EMILY's List will also begin airing radio ads on Pandora Internet Radio on Friday to target younger female voters.
The program begins less than one month before the top-two primary on June 3, where two highest vote recipients, regardless of party, advance to the general election in November.
Greuel faces Democratic state Sen. Ted Lieu ; Democratic radio show host Matt Miller, a former aide to President Bill Clinton; spiritual teacher Marianne Williamson, who is running as an independent ; and prosecutor Elan Carr , a Republican, among others in the race.
California's 33rd District is rated a Safe Democrati c contest by Rothenberg Political Report/Roll Call.