The National Education Association aired a new Spanish-language ad Tuesday targeting the Republican nominee for Senate in Colorado, Rep. Cory Gardner.
Gardner faces Sen. Mark Udall, D-Colo., in a competitive race and potential pick-up opportunity for Senate Republicans. The GOP needs to win a net of six seats to take control of the Senate.
The NEA ad, provided first to CQ Roll Call, features five people speaking directly to camera in Spanish about their dreams for their children to get a good education.
The ad buy is $200,000 and will run for two weeks, according to the NEA, in the Denver and Colorado Springs media markets. www.youtube.com/watch?v=lOPvuEbra1Y
Latino voters are an important voting bloc in Colorado, where 17.1 percent of the population identifies as Hispanic or Latino, according to 2013 data from the U.S. Census.
The NEA ad comes on the heels of a larger Spanish-language ad buy from the SEIU , and it's part of a larger coordinated effort among Democratic groups aimed at Latino voters in Colorado, according to an NEA spokesman. The coalition includes the SEIU, People for the American Way, Senate Majority PAC, and NEA.
The coalition will run ads continuously through Election Day, including radio, television, and digital components. They plan to spend more than $1 million.
The race is rated Tilts Democrat by the Rothenberg Political Report/Roll Call.
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