Politics

Congressional Leadership Fund Reserves $48 Million in TV, Digital Ads

Super PAC is aligned with House GOP leadership

Colorado Rep. Mike Coffman is among the beneficiaries of the Congressional Leadership Fund’s fall ad reservations. (Bill Clark/CQ Roll Call File Photo)

The Congressional Leadership Fund, the super PAC aligned with House Republican leadership, is making $38 million worth of television reservations for ads in the fall, and an additional $10 million investment for digital ads.

CLF is the first outside GOP group to make early advertising reservations ahead of the November elections, and it is investing four months earlier than it did in the 2016 cycle. Locking in airtime early allows the group to make the reservations at lower rates.

“CLF’s historic and aggressive fundraising pace has allowed us to place larger advertising buys earlier than ever,” the group’s executive director, Corry Bliss, said in a press release. “Today’s announcement demonstrates CLF’s continued commitment to doing things differently.”

The group had $25 million in cash on hand at the end of the the first fundraising quarter.

House Majority PAC, the super PAC supporting House Democrats, has also reserved airtime earlier compared to previous cycles. The group announced in March that it was investing $43 million in television reservations in 33 media markets.

CLF’s television reservations, in both broadcast and cable, target 19 Republican-held seats and Minnesota’s 8th District, where Democratic incumbent Rick Nolan is retiring. The group’s digital ads are aimed at 30 districts.

[Check out Roll Call’s 2018 Election Guide]

The television ad reservations are as follows:

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