The Club for Growth will hit the Mississippi television airwaves Tuesday to boost a GOP primary challenger to Sen. Thad Cochran.
The conservative group's ad — which comes from its political action arm — declines to mention Cochran, who has not yet announced whether he is seeking re-election. Instead, it introduces his challenger, state Sen. Chris McDaniel, to the state and sells him as "the new strong, conservative leader Mississippi needs in the U.S. Senate."
McDaniel announced his candidacy on Oct. 17, making him the latest Republican to take on an incumbent senator in a primary. The club and other conservative outside groups immediately endorsed McDaniel, and they are wasting no time in offering financial assistance ahead of the June 3 primary.
Airing on broadcast and cable, a club spokesman characterized the buy — made through the group's political action entity — as "substantial, statewide and in multiple markets." He added that it was six-figures.
The race is rated Safe Republican by Rothenberg Political Report/Roll Call.