Talk about cutting through the clutter — or at least cutting through something.
State Sen. Joni Ernst, one of five Republicans seeking Iowa's open Senate seat, boasted her experience "castrating hogs" will help her "cut pork" in Washington, D.C.
"I grew up castrating hogs on an Iowa farm, so when I come to Washington, I’ll know how to cut pork," Ernst says in the 30-second spot released Tuesday. "Washington's full of big spenders, let's make 'em squeal."
The ad is backed by a small buy on Des Moines cable, according to a source tracking advertising in the state.
Operatives in the Hawkeye State said the ad's peculiar nature is Ernst's way of gaining media attention for her bid, which has thus far been overshadowed by one of her GOP primary opponents, wealthy businessman Mark Jacobs.
Jacobs began putting ads up on Iowa radio and television late last year — spots backed largely by his own personal wealth.
The other candidates in the June 3 primary include radio show host Sam Clovis, former U.S. Attorney Matt Whitaker and Navy veteran Scott Schaben. But if no candidate garners at least 35 percent of the primary vote, the field proceeds to a nominating convention, where GOP activists will decide who gets the party's nod.
The GOP nominee will face Rep. Bruce Braley, the de-facto Democratic nominee.
Iowa's Senate race is rated a Leans Democrat contest by Rothenberg Political Report/Roll Call.