The National Republican Congressional Committee has made a very small television ad buy in North Carolina, with advertisements attacking deeply vulnerable Rep. Larry Kissell (D) starting Monday.
Roll Call got an exclusive early look at the TV spot, which is set to run for three weeks on cable television. The ad focuses on the substantial national debt and accuses Kissell of wasting billions of dollars. It asks voters to “tell Kissell to support the balanced budget amendment before it’s too late,” even though Congress already failed to pass that amendment this summer.
“This is $10,000,” a female announcer says with an animated image of a small pile of $100 bills. “Now, a hundred million dollars,” she says as an animation of piles of money on a forklift appear on screen. “How about a trillion?” she asks as two football fields worth of $100 bills show on the screen. And then the kicker: “And America’s national debt — 14 trillion,” she narrates as a massive pile of bills appears beside an animated Statue of Liberty. “Because Congressmen like Larry Kissell waste billions.”
Kissell slammed the ad in a statement late Sunday.
“This negative, false and intentionally deceptive ad is a prime example of what is wrong with Washington and politics,” he said. “I am a proud cosponsor of the Balanced Budget Amendment and I work across party lines to do what’s right for the people of my district. If the NRCC has one shred of decency or any sense of shame, they will pull this intentionally deceptive ad and apologize for their cynical and callous attempt to deceive our citizens about such an important issue as the Balanced Budget Amendment.”
Kissell has been a co-sponsor of H.J.Res. 2, a balanced budget amendment, since July 29.
The $28,000 buy is part of a series of ads the NRCC has aired knocking Democrats in the Tar Heel State. North Carolina was one of the few bright spots for Democrats in 2010, where, despite the GOP’s best efforts, Kissell survived his challenge and Republicans were able to knock off only Rep. Bob Etheridge.
But Republicans get another shot this cycle with the added advantage of a new Congressional map that has substantially undermined the political contours of Democrats’ districts. Earlier this year, the NRCC released ads aimed at North Carolina Reps. Brad Miller and Heath Shuler. Shuler’s new district is now the most Republican-leaning in the state and Miller appears unlikely to run again in the district he currently represents because it would be nearly impossible for him to win. Miller will instead probably challenge Rep. David Price in a primary.
Barack Obama carried Kissell’s current district with 52 percent in the 2008 presidential election. Obama would have carried 42 percent in the redrawn district.