The Massachusetts Senate race is shaping up to be a battle of the regular folks.
Harvard professor Elizabeth Warren, the presumptive Democratic nominee for Senate in the Bay State, released a Web video today framing herself as a normal, everyday person.
“She’s not a typical politician,” a woman on a street says in the video. “I like the fact that she’s sort of an everyday kind of person, plain speaking.”
The two-minute YouTube clip, titled “Elizabeth Is Gutsy,” underlines that Warren in a non-politician and obliquely contrasts her to Sen. Scott Brown. The Massachusetts Republican served in elective office, including the state House and state Senate, before winning an upset special election victory in January 2010.
“I have not been a politician for the last 21 years. Nope,” Warren tells a crowd in the video. “I have run one campaign in my life. And that was a campaign to get a Consumer Financial Protection Bureau. Yes! Yes!” she says to cheers.
Implicitly knocking Brown’s history as an elected official has been part of her stump speech for some time.
Brown’s campaign has framed its candidate as an everyday person as well.
“Scott Brown is popular in Massachusetts because he’s viewed as a hard-working regular guy who is willing to reach across the aisle to solve problems and get things done,” Brown adviser Eric Fehrnstrom told Roll Call in a statement earlier this year.
Backed by peppy guitar music, Warren also talks about the role of government in her video.
“America now faces a choice. We can be a country that says, ‘I got mine, the rest of you are on your own.’ Or we can be a country that believes in our future,” she says at an event in the Roxbury neighborhood of Boston.
“I guess we need fresh ideas,” another woman on the street says in the video.
The state Republican Party slammed Warren’s new video.
“Professor Warren’s support for higher taxes, redistribution of wealth and bigger government certainly aren’t new ideas,” Massachusetts Republican Party spokesman Tim Buckley said in a statement to Roll Call. “They are the same views that leftist academics have been promoting in their Ivy League classrooms for decades.”
Honing the Warren campaign narrative, two other themes resonate in the video: Warren is a fighter for the middle class, and she’s gutsy and tough.
But, of course, like Brown, she’s just a regular, everyday kind of person.
Sen Mary Landrieu, D-La., poses for a selfie with LSU football fans as she campaigns at tailgate parties on the Louisiana State University campus before the LSU-Mississippi State game on Saturday, Sept. 20, 2014. Buy photo here.