Despite the North Carolina Legislature remapping his district to be much more GOP-friendly, Democratic Rep. Mike McIntyre has surprised political observers with his resilient campaign.
Both the expensive Raleigh media market and the inexpensive Wilmington media market cover the district, making targeting voters district-wide a pricey proposition. While McIntyre has been airing ads for the last month in both markets - and plans to be on TV through the election - Rouzer has stuck to the cheaper Wilmington market. Rouzer's base of support is in the Raleigh market, while McIntyre's is mostly in Wilmington.
At the end of June, McIntyre had more than $1.1 million in the bank. After a tough primary, Rouzer had only $172,000 in cash on hand.
But that cash disparity might not matter as much as it once might have. Third-party groups have taken a keen interest in the race. The Democratic-aligned House Majority PAC recently launched its second ad in the district, which calls Rouzer a "lobbyist-politician."
The Republican-aligned YG Action Fund, a super PAC formed by former aides to House Majority Leader Eric Cantor (R-Va.), has also been on the air. So far, the group has spent more than $730,000 in the Raleigh media market, as Roll Call reported last week. The super PAC's ad knocks McIntyre for his votes for the "stimulus" and in favor of House Minority Leader Nancy Pelosi (D-Calif.).
A poll from YG Action conducted by the Republican firm North Star Opinion Research, found McIntyre led by 9 points, but voters were easily moved to support Rouzer with negative messaging. In a poll of 400 likely voters in the field from Aug. 12-13, the Congressman led the challenger 49 percent to 40 percent while Mitt Romney led Obama 61 percent to 32 percent.
A DCCC-commissioned poll in late July had McIntyre up by an improbable 19 points; a poll from the Rouzer campaign, also in late July, had McIntyre leading by 4 percent.
DCCC ads have worked to tie Rouzer to the controversial budget of House Budget Chairman Paul Ryan (Wis.), the GOP vice presidential nominee, which would fundamentally change the way future seniors interact with Medicare. The NRCC has pushed back against that messaging with its own ad saying that since Obama took office, McIntyre has voted against "every plan to save Medicare from going bankrupt."
In a recent ad, Rouzer's grandmother tells viewers, "David will protect our social security and Medicare."
One ad that caught insiders' eye was a gauzy, feel-good spot from McIntyre. Standing before homes with American flags waving in the breeze, he talks about how "faith and family always come first" in the district.
"McIntyre is a talented guy," a conservative Republican operative in the state said. "He's running these ads that, I mean, Jesus Lord, you'd think Jesse Helms is running. I'm serious: flag and God and all this stuff."
Despite their concerns, Republicans still see a path to a GOP pickup and expect this race to tighten in the weeks ahead.
"This is going to be an out and out ... drag-out battle to the end," one Washington, D.C., Republican closely watching the race said.
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