From left: Dayspring, Collins and McLaughlin said the National Republican Senatorial Committee’s new communication operation will “redefine” what a conventional press shop does.
“We don’t have to be the center of the basketball team anymore,” Collins said. “We can be the point guard. That’s why we’re making a massive investment in human beings.”
The emphasis on human capital this cycle will also include beefing up the digital department. In other words, don’t expect financial records to show a leaner, meaner NRSC.
“We lacked for technologically advanced campaigns that were being run by people who knew what they were doing ... and candidates who were on message and had the best tools at their disposal to win their campaigns,” Collins said. “So we’re doing that now. We’re getting on the road now.”
Roll Call has launched a new feature, Hill Navigator, to advise congressional staffers and would-be staffers on how to manage workplace issues on Capitol Hill. Please send us your questions — anything from office etiquette, to handling awkward moments, to what happens when the work life gets too personal. Submissions will be treated anonymously.
