There are those who suspect that politicians and, by extension, their corresponding messaging operations, will say one thing even if they secretly believe something else entirely.
Not so with Wide Eye Creative , a Web design outfit which champions its clients every bit of the way.
BuzzFeed’s Jeremy Singer-Vine stumbled upon just how deep the site developer’s devotion permeates while sniffing around the back end of Senate hopeful Alison Lundergan Grimes’ campaign page.
Those who view the page via its assigned URL would never know about the ASCII love Team WEC tucked into the coding language — because it’s not meant for them.
“Just a nice little easter egg for anyone who looks at the code,” WEC creative director Ben Ostrower said of the digital valentine inserted into a jumble of characters that give the Web meaning.
According to Ostrower, WEC began seeding its political sites with similar signatures about a year ago. Some productions, such as the one associated with Sen. Jeanne Shaheen, D-N.H., seem pretty standard.
Whoever cobbled together online portals for Sens. Mark Warner, D-Va., and Chris Coons, D-Del., appears to favor squiggles and sharp angles.
The most ornate ones we uncovered, which just so happen to correspond to House Minority Leader Nancy Pelosi and Minnesota Gov. Mark Dayton, feature Old English-style lettering and cursive, respectively.
The Democratic Congressional Campaign Committee, meanwhile, is accommodated with a bigger-is-better, in-your-face approach.
Dying to see how WEC might etch your identity into the online ether? Give Ostrower a call.
“We do that for all of our clients,” he assured HOH.
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