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Clothier Resurrects 'Pro-Life' Photo-Hunt Challenge

Camera-shy politicians, beware! The American Life League has tasked its social media-savviest supporters with seeking out high-ranking, reproductive rights-minded members of Congress for selfie-centric advocacy during National Pro-Life T-Shirt Week.  

Although it’s been part of the annual promotion before — an ALL aide said the group first rolled out the NPLTW program in 2004, gradually building from a single day of action to a full week of exposure — the Congressional Photo Challenge is being emphasized this year in the hopes fans will push themselves to score actual face-time with elected officials.  

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The rules of the game are simple: NPLTW fans have one week (the contest kicked off Tuesday and draws to a close May 4 at 11:59 p.m.) to snap pictures of themselves — wearing an ALL-produced shirt , or at the very least, some sort of religious garb (homemade, even) modified to include the official NPLTW badge — completing various tasks. The 500 assignments are weighted according to difficulty; shots of everyday living, such as posing in front of one’s local grocery store or among a group of friends, might earn just a few points, whereas striking a pose alongside emergency services personnel or a local leader would presumably merit double-digit props.

Kelli has an early start participating in National Pro-Life T-Shirt Week. #npltw #prolife

A photo posted by American Life League (@americanlifeleague) on