A Republican group that backs an immigration overhaul is shifting its advertising strategy as it prepares for the Senate to take up the debate when it returns from recess this week.
The American Action Network, an issue-advocacy organization aligned with a super PAC and a Hispanic outreach arm, increased its current cable television ad buy from $300,000 to $500,000, the group confirmed to CQ Roll Call. The additional investment will be plowed into a national buy on prime-time cable television, targeting programs with high percentages of conservative viewers. The AAN also planned to run its spot Sunday morning during the Fox network broadcast of the public affairs show "Fox News Sunday."
The ad is scheduled to run through May 9, when the Senate Judiciary Committee is due to begin marking up the Senate's "gang of eight" immigration overhaul bill.