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Durkin: 'Primary Prevention' Two Important Words for Policymakers

Just two words: primary prevention. They arenít heard much in the ongoing health care debate. They havenít caught on as political buzz words on Capitol Hill. They didnít find their way among the utterances that grabbed our attention during the 112th Congress. But they are the very foundation on which a revitalized U.S. health care system must be built.

Not to be confused with health screenings and early diagnosis ó which do matter in the effective treatment of many illnesses ó primary prevention encompasses healthy lifestyle practices that deter diseases before they start. This is where we save lives, improve quality of life and avoid preventable health care spending.

Primary prevention includes healthy behaviors such as regular exercise, sound nutrition, and avoidance of tobacco and other controlled substances, along with routine stress management. We know it works.

Yet, all the fiscal fighting over health care spending and return on investment in the near-term almost entirely misses the concept of primary prevention, which inherently brings longer-term benefits. Economists deliberate over whether certain cancer screenings save or cost our health care system money within a one-, five- or 10-year window. But few seem to recognize a vital tenet for solving our medical spending problem: Health care doesnít start in the doctorís office.

True health care starts in Americaís homes, in our schools, in our communities, in our workplaces, in our state legislatures, on Pennsylvania Avenue and on Capitol Hill. And it isnít just about health insurance and how to pay for clinical care.

Rather, true health care is a continuum that moves with us through life. Itís highly affected by media, marketing and advertising; influenced by local infrastructures, transportation systems and housing; shaped by technology and education; subject to food costs and availabilities; altered by sedentary jobs and pastimes; and dictated by American culture.

Conversely, how we ó as a nation ó choose to address our current health care crisis will not simply affect dollars spent within our health care delivery system. It will affect businesses and worker productivity; innovation and economic competitiveness; military readiness; our standing in the world; the potential of generations to come; and the endurance of the American dream.

Today, as one recent report illuminates, Americans are dying at younger ages than people in almost all other high-income countries. Not only are we at or near the bottom of the heap when it comes to obesity, diabetes and heart disease, but we also have a long-standing pattern of poorer health throughout our lifetimes. And it has been getting worse for three decades.

Now swallow this hard truth: We canít fix this health disadvantage until America adopts a culture of wellness and stops analyzing our health care delivery system in a vacuum.

Thankfully, there are a number of groups and thought leaders already on the path to revitalization. And theyíre encouraging decision-makers from all sectors of society to join them.

Just this past month, the Trust for Americaís Health issued a report, ďA Healthier America 2013.Ē It proposes carefully thought-out strategies for moving America from sick care to health care in the next four years.

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