American Crossroads is up with a new TV ad attacking Democratic nominee Alex Sink in the upcoming special election in Florida's 13th District.
The super PAC's spot features older voters who criticize Sink's record in private sector banking and her tenure as the state's chief financial officer. The ad ends with a play on the Democrat's name: Sink, says the narrator, is "helping herself, sinking Florida."
The new ad is part of a previously announced $357,000 ad buy and is scheduled to air through Election Day on March 11. Sink's Republican rival is lobbyist David Jolly.
Voters over 65 are a key voting faction in this south Florida district. Similarly, a Democratic super PAC went up Friday with an advertisement that also featured elderly voters making the case against Jolly.
Both ads are part of an escalating airwaves war in the St. Petersburg-based district. This is a Tossup race to replace the late Republican Rep. C.W. Bill Young, who died in October.