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As Data Meets Farm Fields, Concerns Begin to Grow

Marshall is worried about how the information would be used, and he’s concerned that small seed companies and other suppliers could be put at a disadvantage compared to the industry giants.

His discussions with companies haven’t eased his concerns. A Deere representative assured him that the company’s “first priority is to sell equipment” but didn’t close the door to selling farmers’ data to another company, he said.

Marshall said data from his combine’s yield monitor can show how adjacent rows of Monsanto and DuPont seed performed, which would be extremely valuable for those companies to know.

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