Election Day might be 690 days away, but Massachusetts residents have the honor of watching what looks like the first unofficial ad of the new campaign cycle.
The Bay State’s junior Senator, Scott Brown (R), is the target.
“Scott Brown said he was like us — he said he would be our Senator. He said he would lower our taxes. But ‘Mister I drive a truck’ is totally full of it,” says a male narrator with a particularly bad Massachusetts accent in an ad launched by the Agenda Project, a New York-based public policy organization fighting against tax cuts for the wealthy.
The spot, a $20,000 cable buy running Thursday on the local sports cable station and other Comcast channels, represents a new step in the group’s outreach effort, which opened two weeks ago with a letter signed by 100 millionaires urging President Barack Obama to end tax cuts for millionaires.
But why go after Brown in the first TV buy?
“He is particularly vulnerable — being up for re-election in 2012 in a traditionally blue state,” the group’s founder Erica Payne said in a statement.
And the narrator makes sure to remind viewers that Brown’s election isn’t so far off:
“Looks like Mister I’m Just Like You drove his truck to Washington and turned into Senator I’m Just Like Them. … Tell Mister Tough Guy to start acting like our Senator or come 2012 he won’t be.”
Brown also took heat on Capitol Hill Thursday for voting against a procedural motion related to the defense bill that would repeal the “don’t ask, don’t tell” ban on openly gay service members. Brown said he’d support the measure but, like most Senate Republicans, blocked it from reaching the floor for a final vote.
Watch the ad:
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Former Sen. Scott Brown, R-Mass., candidate for U.S. Senate in New Hampshire, holds his hand over his heart during the singing of the national anthem as he waits to take the stage for his town hall campaign rally with Sen. John McCain at the Pinkerton Academy in Derry, N.H., on Monday, Aug. 18, 2014.